[1] Google Pay-Per-Click: the truth is revealed

Last night, I wondered about my Google PPC ads and why my friend was paying less per click than I was. We are marketing the same niche and I do not understand quite the disparity. Then low and behold I get a link from a friend today on "quality" and what determines your cost per click.
If you try to make sense of PPC and how it works, listen to this short video of Google chief economist Hal Varian explains the AdWords ad auction and how your maximum CPC bid and quality score determines how much you pay for a click on Google.com. More importantly, Hal mentions specifically the factors that determine your level of quality - definitely worth the next 9 minutes. Be sure to retweet and share with your buddies marketing ...
All the best,

Jst-2-earn-money