Since the first merchant to promote its product to make a significant trade, marketing has been an essential part of any sale or promotion formula. Today, the formula seems complicated, but it need not be. At the heart of any effective marketing strategy is the value.
So how can you create value for your customers? Start with a good understanding of your market. Who are your best customers? Who has a need that you may experience with your products and services? Delivering value becomes easy once you understand what your customers need and find a way to deliver it at a fair price. If you have trouble creating real value for your customers, learn from the following example, which is very easy to copy and adds value for everyone. This company - we call Services Unlimited (they asked me to keep their name confidential), has been providing web design services for almost a decade. They understand their customers and always try to offer a first class service. However, business has been slow and they seek to improve their marketing effectiveness. One designer who has established some excellent relationships with customers, suggests that the share of company materials that he shares with his clients online. The material he was referring to a guide on how to choose the right provider. The organization likes the idea and repackages the guide as "10 Things You Must Know before choosing an agency! before publishing on the Web. This is information that is useful to potential customers and improves the success of the agency. The company encourages online resource (pdf) via their website, customers, prospects, and through pay-per-click campaigns. Before being able to download the guide by entering a name and email are required. Once the e-mail is confirmed by a verification email, users have access to downloadable PDF. This was established through an answering machine, dripping messages on outlook at different intervals. The purpose of the answering machine is to provide additional value, build a relationship or affinity for the agency and essentially make them go through the decision process. Now you wonder how successful a short list of things to do and which May be, but done correctly, each touch value proposition. So How Did This Make campaigns? Well, you're probably wondering what a free download and a bunch of e-mails could do for a business slowdown .. everything. The effectiveness of this campaign was better than any direct marketing and had been for some time. The conversion rate of 5% was more than double what they received on other campaigns. In addition, many relationships that were established long term and has helped shape much of the work they do today. The company learned of their efforts to promote value-based and now offer other promotions, like a "website Makeover ',' free trial ', etc. When you focus on delivering value, the company will come. Said another way, know what your audience wants and give them a taste - prove his worth before being asked to take a chance
